Vacant AD space
There are currently vacant ad space on the Monica Öberg racing official website. Contact us for more information. You will find more information in this PDF document
Marketing
Drag racing is a part of the experience industry, a market that is currently on its growth and has huge development potential. Drag racing competitions attract because of its excitement and audience friendliness many spectators and is therefore excellent to use for marketing purposes. Top Fuel is the highest and most extreme division of drag racing. The cars driven by a powerful V8 engine and can accelerate from 0-100 km/h in ~0.5 seconds.
Drag racing is an acceleration contest where you compete in pairs according to an exclusion principle. Race distance is a quarter of american mile (402.33 meters), which makes it easy for viewers to survey the entire competition. The audience has access to the races depot area, making the sport more exciting and allows the audience, participants and sponsors to come into contact with each other in a very natural way. The sport attracts a large crowd of spectators in a broad age spectrum and we see a marketing potential of the current situation is not exploited fully. Target groups are both in form of professionals and audiences.
Sponsorship
Monica Öberg Racing to its revival by helping to develop drag racing on both Swedish and international level and to increase audience interest and make the sport even more attractive as a marketing channel. We also strive to drag racing to get a broader support among the public and thereby enrich the sport with new players at all levels. To open the eyes of the public for drag racing and show the sport's entertainment value, Monica öberg Racing is planning a major marketing effort.
This will have an easily accessible and popular tone. It also sees opportunities to develop drag racing-related advertising products. These may be of particular interest for younger audiences. Monica öberg Racing will have an information desk to be used in competitions in order to better engage in dialogue with media, spectators and sponsors.
